-there is too much clutter because they are always trying to make their add look better than the other ones
-advertisements make up aot of our world
-went to a party that was actually just an add for a new plane company called song
-they decided to make a new culture about flying
-they realized that there is a big lack in meeting the needs of women on planes
-they got someone who is really good at designing to help them redesign their product and make it more appealing to women
-in their commercial they didn't even put anything about planes in it
-does it go to the heart or the head?
-people want to belong to something
-45000 people went to the saturn factory to see other people who had saturns
-people think that if they buy someting it will fullfill them
-differentiate yourself from others or die
-Superbrands
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