-tell a story about their company
-state a problem and how their business solves it
-they asked them how they were going to make money
-they had a good rebbuttle
-they jumped on the oppertunity because these people were very smart
-they got 600 000 for 50%
Happiness Products
-wants to spread happiness to everyone
-tells a good story
-has a passion for her business
-but her business isn't making any money
-she didn't listen to the money that was telling her to let go of the business
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