-His father had many ideas but many of them never happened because he didn't have enough money or perseverence
-Milton had ideas as well but had more perserverence and more money so he got into the chocolate business
-got into the cany business when he was 18 years old
-stuggled for many years to be successful at the candy business
-he eventually started to do well and he made more money
-started to expand and make more plants
-decided to get into chocolate and said it would do better than caramel which he thought was just a fad
-made tons of money of chocolate and was the henry ford of the chocolate industry
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