Seth Godin

-for the first 15 years of sliced bread was none
-find a way to get your ideas to spread
-T.V. and mass media used to spread our ideas
-but its not working anymore because people are just ignoring adds
-need to make your product remarkable
-sell to people who are listening
-the riskiest thing you can do is be safe 
-the safe thing to do is be remarkable
-something you make a remark about
-designs rule