-owns an innovative internet business
-lives in chicago
-started a granola bar company
-he says the business is worth 1 milliion dollars but has only made $50,000
-hes saying that they arent just buying the company they are buying into him
-he kept negotiating till he got a fair deal
-he wanted to be kept motivated so he managed to get the deal for a good price to him
-didnt take no for an answer
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