Monday, November 29, 2010

Merchants of Cool Marketing to Youth

-Teenagers are one of the biggest markets
-teens run the economy
-they are given alot of guilt money
-75% of teens have a tv in their room
-1 in 3 have a personal computer
-if you dont understand what teens are thinking and feeling then you will lose
-teens go for what is cool
-they look for the 20% of students that will be followed
-sprite decided to make their drink cool
-they were almost just selling that they understood the culture
-they rappidly grew because they understood the culture
-mtv is a very successful in finding out whats cool
-they talk to the kids and find out whats cool and stuff
-


No comments:

Post a Comment