Friday, November 26, 2010

A Mcdonalds founder Ray Kroc

-mcdonalds is the best known bramd in the world
-was born in chicago in 1902
-every saturday his mother would scrub the kitchen floor
-was happy to help his mother with housework
-was predicted that he would be in the foods service
-began to see the world as one big place to sell things too
-wasnt bound by normal restraints of teenagers
-if he had an idea there was a way to make it happen
-soon realized that baseball wouldnt make money playing baseball
-didnt like school
-quited school in 1919
-was a born salesman
-really good at selling things
-made sure he looked really proffesional
-he sold paper cups for 16 years
-work was everything to him
-learned everything about what was gopod and bad in the food business
-became the multi mixers salesman
-as he approched 50 years old his work slowed down
-flew to california to see the company that kept buying his mixer machines
-the founders of macdonalds started up drive in restaraunts
-after the war people wanted to get things fast and easy
-they closed their small business and and started a new restaraunt that was way faster
-cut serving time down way faster
-got in a big magazine for their restaraunt
-tons of people came to just see the restaraunt
-Ray Kroc came and saw the potential and wanted to sell them multi mixers
-Less is More
-at 52 he first hears about mcdonalds
-signed a contract so he could sell their meathod
-made sure his restaraunt was spottless
-was cleaning the crevices of the mop ringer
-knew that the store had to be perfect to set the standards for the franchieses he was going to sell
-set out to open up 1000 mcdonalds from coast to coast as his goal
-ended his 39 year marriage with his wife to win over another girl but she wouldn't leave her husband
-married another girl after 2 weeks of marriage
-he was successful because he had a formula
-found a new way to have more controll over the employees
-bought out the mcdonald brothers for 2.7 million dollars
-they wouldn't sell him the first macdonalds so he opened a new macdonalds accross the street and put them out of business
-left it to the franchisees to develope new products because they were better at it
-he wasn't a nice guy
-created a mascot for the company called ronald mcdonald in order to get kids to come to mcdonalds
-eventually won over Jone who he wanted marry his whole life
-bought the sandiego padres
-9684 died of heart failure
-was a giant in the food industry

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