Merchants of Cool Marketing to Youth

-Teenagers are one of the biggest markets
-teens run the economy
-they are given alot of guilt money
-75% of teens have a tv in their room
-1 in 3 have a personal computer
-if you dont understand what teens are thinking and feeling then you will lose
-teens go for what is cool
-they look for the 20% of students that will be followed
-sprite decided to make their drink cool
-they were almost just selling that they understood the culture
-they rappidly grew because they understood the culture
-mtv is a very successful in finding out whats cool
-they talk to the kids and find out whats cool and stuff
-

A.I.D.A

What makes our school different? -drumline
-apprenticeship
-sports
-china trip
-mexico
-europe
-theater

1.Triple "S" for Success
2.Successful students Successful school
3.Free to Succeed
4.S isn't a resting spot on the journy
5.We Accomplish More

A Mcdonalds founder Ray Kroc

-mcdonalds is the best known bramd in the world
-was born in chicago in 1902
-every saturday his mother would scrub the kitchen floor
-was happy to help his mother with housework
-was predicted that he would be in the foods service
-began to see the world as one big place to sell things too
-wasnt bound by normal restraints of teenagers
-if he had an idea there was a way to make it happen
-soon realized that baseball wouldnt make money playing baseball
-didnt like school
-quited school in 1919
-was a born salesman
-really good at selling things
-made sure he looked really proffesional
-he sold paper cups for 16 years
-work was everything to him
-learned everything about what was gopod and bad in the food business
-became the multi mixers salesman
-as he approched 50 years old his work slowed down
-flew to california to see the company that kept buying his mixer machines
-the founders of macdonalds started up drive in restaraunts
-after the war people wanted to get things fast and easy
-they closed their small business and and started a new restaraunt that was way faster
-cut serving time down way faster
-got in a big magazine for their restaraunt
-tons of people came to just see the restaraunt
-Ray Kroc came and saw the potential and wanted to sell them multi mixers
-Less is More
-at 52 he first hears about mcdonalds
-signed a contract so he could sell their meathod
-made sure his restaraunt was spottless
-was cleaning the crevices of the mop ringer
-knew that the store had to be perfect to set the standards for the franchieses he was going to sell
-set out to open up 1000 mcdonalds from coast to coast as his goal
-ended his 39 year marriage with his wife to win over another girl but she wouldn't leave her husband
-married another girl after 2 weeks of marriage
-he was successful because he had a formula
-found a new way to have more controll over the employees
-bought out the mcdonald brothers for 2.7 million dollars
-they wouldn't sell him the first macdonalds so he opened a new macdonalds accross the street and put them out of business
-left it to the franchisees to develope new products because they were better at it
-he wasn't a nice guy
-created a mascot for the company called ronald mcdonald in order to get kids to come to mcdonalds
-eventually won over Jone who he wanted marry his whole life
-bought the sandiego padres
-9684 died of heart failure
-was a giant in the food industry

Robert Kiyosaki (Rich Dad Poor Dad)

-his dad was really poor while his friends rich dad who he spent lots of time with too
-his dad was the head of the school
-he flunked in school twice
-learned tons from his friends dad
-nothing is more important than education
-there are 3 main things for education
1.Scolastic Education
2.Proffessional Education
3.Financial Education
-in the world of 4 types of people in the world of business
Asset: $ into pocket
Liability: $ out of pocket

Education is the most important Investment you can make

Pitching Element Bars

How did he negotiate with the sharks?
-owns an innovative internet business
-lives in chicago
-started a granola bar company
-he says the business is worth 1 milliion dollars but has only made $50,000
-hes saying that they arent just buying the company they are buying into him
-he kept negotiating till he got a fair deal
-he wanted to be kept motivated so he managed to get the deal for a good price to him
-didnt take no for an answer

Money From Almost Nothing

Garage Sale Boys
-sold things that were other peoples and gave them a percentage of the sales
-made $500

Redline Preformance
-bought car parts for cost and then sold them for cheaper than the stores but more than what they bought them for
-made $415

Junked
-went door to door and asked for people stuff they didnt want and sold it
-made $282

Eggzima Eggs
-sold cheap fresh eggs
-made $15


Begin Boating
-winterises boats so they dont freeze up
-spent $30
-made $120

Acrylic Nails
-did peoples nails for cheaper than companys
-made $45

The Gutter Boys
-cleaned peoples gutters
-made $360

Hand Bags
-made and bags for cheap
-made $15.80

Stereo and Computer Work
-installed electronics in cars and fixed and sold computers
-made $1550

Brandon's pickup and delivery
-delivered and picked up prescriptions and other erands
-made $280

Roses for Donation
-went door to door selling roses and gave the money to charity
-Made $144


Baked Food For people
-made and tried to sell food to people
-made $0




What Makes Someone Successful
-hard working
-passionate about what they do
-good at what they do
-good business ideas


I think Illuminight will be the most successful company in the class

Pet Peves

1.Line Ups
2.Traffic
3.Price of food

1.Create ways to keep lines moving faster so there is less delay
2.Either widening the road and/or make it so the traffic is always moving
3.Find ways to make and sell food cheaper

Branding your business

-volvo has recently been bought by a chinese company
-lots of bands will be bought by chinese people
-local brands will start breaking out
-they are going to learn how to make their businesses more emotional


Disney
-talked to steve jobs he told hem to redesign their stores to make them tell you good stuff about the company
-your companies stores must tel the customer something and that they must stand out




What Makes Me Different
-really good hands on skills
-think outside the box
-problem solver

what do i do that adds remarkable?
-i put in exceptionaly good quality work and strive to be the best at everything i do
what do i want to be famous for?
-for running an influencial and powerful business/businesses

Seth Godin -everything is broken

- there is a huge opportunity to fix thing that are unbroken
-if you think its broken it is
-fix things that are broken
-even if its not your job it doesn't mean you can't fix it
-Selfish Jerks
-i am not a fish
-broken on purpose
-just broken

Seth Godin

-for the first 15 years of sliced bread was none
-find a way to get your ideas to spread
-T.V. and mass media used to spread our ideas
-but its not working anymore because people are just ignoring adds
-need to make your product remarkable
-sell to people who are listening
-the riskiest thing you can do is be safe 
-the safe thing to do is be remarkable
-something you make a remark about
-designs rule

My hedgehog concept

Hedgehog Concept: find out what your the best at and make sure your passionate
                               about it and stick to it

anything that requires hands on skills

Home Depot

-Bernie buid anything except for a successful company
-soon learned how very well
-september 1932 his  partner Arthur was born and was 13 years younger
-wanted to become a scientist
-but couldn't afford going to harvard so settled to becoming a pharmacist
-was a co-owner of a pharmacy
-Bernies father died when he was 15
-moved from company to company
-got fired from the company he worked for
-got a call from someone who wanted to start a business with him
-they set up the first home depot in atlantis
-was a slow start but it became super successful
-did not have enough money to stock the entire store
-they used empty containers to make the store look full
-everyone was broke
-trained their employees and paid them well
-the first year they lost almost 1 million dollars
-by the end of the second year they started making profit
-in its first 20 years it grew faster than any other industry including walmart
-they encouraged customers to do large progects
-in 1986 their sales toped $1 billion
-their main competitor was lowes
-hired a new CEO because they need to solve the problems
-became a very successful company

Success Tips

-never stop learning
-never give up
-find out your strenghts and play to them
-never stop after failure
-love what you do
-take risks
-plan carefully
-failure is a key
-jump at oppertuninties
-be a dreamer
-passion
-perserverence
-creativity
-know what you want to do
-be willing to fail
-take advantage of free education
-work hard
-dont do it for the money
-be frugal
-stick to your goals
-dont procrastinate
-learn from your mistakes
-use your network
-use a ledger
-do something you love
-money is just a thing
-have a back-up plan
-dont burn bridges

 

Kevin O'Leary

-is known as the most fiersome of the dragons
-born in a middle class
-parents got divorced then his mom remarried his stepdad helped him become who you are
-worked for someone once and hated no having control of himself
-never worked for someone ever again
-started a softwear company that was eventually worth over 3 billion dollars

Brett Wilson
-has an annually dinner party
-was born in saskatchewan
-went to the university of sakatoon
-sacraficed family for wealth
-he changed this after he overcame prostate cancer
-very smart got into a business the oil business just as it was booming
-likes to donate money
-willing to take a risk